Herewith, some unsolicited advice for Microsoft about Windows

Microsoft’s been jacking around Windows 10 since the moment it released the OS.

In those five years, the Redmond, WA company has changed the intervals at which it refreshes Windows 10 — doing so, in fact, multiple times — changed how long it will support Windows 10, again more than once, and downgraded some versions of the operating system to second-class status or made others worthless as a client for business purposes. Its rewritten rules more than an 8-year-old losing at Monopoly and moved the goalposts so often that the end zone is out beyond the parking lot. Customer confusion has been constant, with time wasted figuring where things stand or wondering why they’ve been turned upside down, inside out.

It’s time that Microsoft stop messing around. It’s time that Microsoft made up its mind. It’s time for Microsoft to decide what Windows 10 is going to be and stick with it.

Microsoft didn’t ask for our advice but that won’t stop us from tossing in our two cents. Not because we know how to run a multi-billion dollar company — we don’t — but because we know what’s right by customers. After all, we are, like most businesses, a Microsoft customer.

Upgrade once, and only once, each year

Prior to the launch of Windows 10 in July 2015, Microsoft laid out the practical details of the software-as-a-service strategy it planned to deploy with the new OS.

Windows 10 was to be updated on a metronomic schedule three times annually with new features, new functionality. Once every four months, in other words. That cadence lasted exactly one iteration — the first post-release upgrade landed just 19 days shy of four months from the debut — before getting unceremoniously dumped. (The next upgrade didn’t appear for another nine months.)

Copyright © 2021 IDG Communications, Inc.

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